Concepts

There's nothing worse than a brilliant image of a fuzzy concept. We begin creative brainstorming by thoroughly understanding what you are trying to accomplish in your campaign. Our commitment is to develop advertising with creative appeal that reinforces your message, and that "sticks" with your intended audience throughout the purchase decision process.

In this campaign for GTE our goal was to remind consumers that deregulation of local phone service must be handled very carefully. The campaign strategy included a video, direct mail and press releases. Our message was a reminder of the umbrella of protection that quality, affordable local phone service has always provided.