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While some research indicates that direct mail campaigns are not as successful as they once were, they still serve a very important purpose. Direct mail allows you to target your audience with precision, to provide more detail about your product or service, and to reach the target audience in a relaxed, comfortable environment. The receiver can then process your message at their leisure, and keep your mailing until a need occurs. Coupons, sweepstakes and other promotional incentives work well as direct mail campaigns.