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Planning and budgeting your advertising is almost as important as the ads themselves. Advertising plans should be based on sound marketing data. With predetermined, measurable advertising goals you should be able to predict the Advertising Response Coefficient (ARC) -- or the return in sales revenue for every dollar spent on advertising. If you have not kept track of the return on previous advertising then it may take several months to accurately calculate the ARC. We can help you chart a new course with your advertising that will increase sales, improve brand awareness or reposition your company in the marketplace. The goal is up to you -- how to achieve that goal is up to us.